Nickelodeon iCarly teen actor bigger than Santa…
Event
Santa Arrival
Client
Westland Mall
Celebrity
Noah Munck–Gibby iCarly
Expectations / Goals
Draw a crowd of families to Welcome Santa Claus!
Event Overview
Celebrity was on hand to sign autographs and take pictures with fans, radio station was involved in promotion for private Meet & Greet opportunity
Results
Approximately 3,500 people, mostly families, attended the event; A lot of happy and excited fans
Quote–Client
“Biggest celebrity turn-out we’ve seen at a mall event!”
Quote–Celebrity
“I was surprised by the amount of people that came to see me. I thought the event was organized really well.”
Lessons Learned
Tween actors are a huge draw!
Future Recommendations
Would cut the line off earlier so people don’t have to wait in line for hours and not get an opportunity to meet the star
