With a weekly audience of over 15 million viewers, dancers from ABC’s smash hit Dancing with the Stars hit the jackpot!
Event
Sweet Dreams
Client
Seminole Casino Coconut Creek
Celebrity
Tony Dovolani & Anna Trebunskaya
Expectations / Goals
Attract new and existing patrons to Sweet Dreams
Event Overview
Celebrities performed a couple of dances together, held a demo, provided brief one-on-one dance lessons with select winners and participated in Meet & Greet
Results
Extremely successful event, tremendous number of attendees
Quote–Client
“Celebrities were a pleasure to work with; great with the crowd and the media.”
Quote–Celebrity
“Both CPS & the Casino were well organized.”
Lessons Learned
This type of event had appeal to patrons of all ages
Future Recommendations
This event as promoted in tandem with a promotion with the local ABC affiliate which is something that is recommended for future appearances